The
challenge
Peter von Ohle GmbH had to move analog sales processes into the digital world. Orders mostly ran on paper, quotes were created manually, field sales and inside sales worked without digital support. The complex product structure and individual pricing logics made a simple implementation harder. On top of that came the concern that a new system could be difficult to integrate or interrupt proven processes. What was needed was a solution that digitizes these processes without throwing the sales structure off balance.
