Stecker Express switches from Shopware 5 to the suite.

With over 100.000 immediately available items and decades of industry experience, Stecker Express is one of the established providers in electrical wholesale, specialized in plugs and cables. To carry usability, data structure and digital sales processes, the company chose Shopware 6 with the B2Bsellers Suite.

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Patrick Ritter

Managing Director, Stecker Express

„With the B2Bsellers Suite we were finally able to map the complexity of our assortment in a meaningful way, including individual pricing logics and clear user guidance. For our B2B customers that means: find faster, order more easily, work more efficiently."

Customer statement

The
challenge

Stecker Express, a second generation electrical wholesaler with over 100.000 products and more than 30 years of industry experience, had to lift the shop on Shopware 5 with the integrated Shopware B2B Suite onto Shopware 6 and thereby rely on the B2Bsellers Suite. The goal was a modern, scalable platform. The real task was not only the technical migration, but transferring a very broad assortment including variants, volume prices and bundle items and demanding pricing logics. At the same time the platform should address a small but relevant B2C audience in a targeted way.

The
solution

With the relaunch on Shopware 6, Stecker Express chose the B2Bsellers Suite. Besides individual pricing logic, quote requests and user management for purchasing teams, the shop was equipped with three languages and four currencies. Search, filters and a clearly structured mega menu bring even users who are not technically minded to the product. Complemented by volume prices, filters by manufacturer, guide content and variants, aligned with industrial customers. In use: B2Bsellers Suite Advanced, Shopware 6, Timme Hosting and Doofinder.

The project in figures