Wholesaler of hand and cutting tools
launches B2B platform.
Peter von Ohle GmbH has been a successful B2B distributor in the Ruhr region for over 50 years
and specializes in tools, fastening technology, and occupational safety.
With 35 employees, approximately 100,000 items, and a strong focus on field sales, the company stood out
Faced with the challenge of further developing traditional retail through digital means—without losing that personal connection with customers.
The solution: A centralized, digital procurement portal based on Shopware 6 and the B2Bsellers Suite.
Products in the B2B lineup
in action
Office and Field Staff
B2Bsellers' Licensing Plan
Sebastian Stallion
Head of E-Commerce & Authorized Signatory, Peter von Ohle GmbH
„With the B2Bsellers Suite, we were finally able to effectively manage the complexity of our product lineup
depict—including customized pricing models and clear user guidance. For our B2B—
“For customers, this means: finding products faster, ordering more easily, and working more efficiently."
The Challenge
Peter von Ohle GmbH faced the challenge of transitioning its traditionally analog sales processes to the digital world. Order processing was largely paper-based, quotes were created manually, and both field and office staff worked without digital support. The complex product structure and customized pricing logic made a straightforward implementation difficult. Added to this was the concern that a new system might be difficult to integrate or could disrupt existing workflows. The goal was to find a solution that would efficiently digitize all these processes—without upsetting the established sales structure.
The Solution
In just 3 months, in collaboration with the agency WEBversiert A new B2B store based on Shopware 6 and the B2Bsellers Suite has been launched.
The result: a platform that provides digital support for both field and office staff—including self-service for customers, sales functions for employees, and easy management of complex customer organizations.
Technologies
- B2Bsellers Suite
- Shopware 6
A Look Inside the B2B Store
