Industry: Electrical Wholesale
B2B e-commerce for electrical wholesalers
Product numbers, bulk pricing, project pricing, availability—when you say “electrical wholesaler,” you mean complexity. With the B2Bsellers Suite, that complexity turns into structure, efficiency, and control. Your customers place their own orders, your team saves time, and you keep track of everything.
The reality of electrical wholesale
How the B2Bsellers Suite brings order to the system
The B2Bsellers Suite makes purchasing electrical goods simple, digital, and efficient for both your customers and your sales team.
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Customer portals with genuine B2B logic
Each customer only sees what is relevant to them: individual prices, available products, ongoing projects.
Fewer inquiries, more orders. -
Simple quick ordering for professionals
Your customers know what they need.
With the quick order function and barcode scanner, they can add item numbers directly to their shopping cart without any detours. Fast, accurate, and efficient. -
Project prices and discounts managed automatically
Project prices, graduated pricing, special conditions—all neatly integrated. No Excel spreadsheets, no manual corrections. -
More clarity for sales
In the admin dashboard, you can see which customers are active, what is being sold, and where demand is increasing.
This allows you to act purposefully instead of just reacting.
Why Leading Electrical Wholesalers Choose B2Bsellers
That's why it covers exactly the processes that matter in practice.
Your advantages at a glance
Success stories from practice
Daniel Hernet
Director of Sales & Partnerships, B2Bsellers Suite
“Anyone who sells workwear in B2B knows how complex customer requirements can be. With the B2Bsellers Suite, we are finally making these processes easy for customers and sales teams alike.”
Questions and answers
Why is the B2Bsellers Suite based on Shopware 6?
In our opinion, Shopware 6 is the most future-proof shop system, which is currently enjoying great international acclaim and growth.
In addition, Shopware has created an impressive ecosystem that enables store operators and agencies to implement individual requirements quickly and efficiently, for example with the Shopware Store plugins.
But not only that. Especially the technical software architecture from Symfony as PHP framework, Vue.js and Bootstrap in the frontend includes technologies that we have mastered for years, are very popular among developers and are made for the highest requirements.
Finally, with the headless and API-first approach, Shopware 6 is perfectly equipped to build B2B portals and B2B platforms. We want to contribute to the Shopware ecosystem with the B2Bsellers Suite.
To which ERP systems is there an interface?
The B2Bsellers Suite works with all common ERP connections available in the Shopware standard. You can find an overview of the possible systems here. Thanks to our many years of experience in the B2B sector, we know that many companies need significantly more data than a classic standard system can provide.
This includes, for example, the complete transfer of all customers from the ERP system, valid customer-specific prices, the transfer of purchasing employees, and the display of old orders and orders that were not placed in the web shop.
We have made provisions for these extended requirements. Detailed documentation of the relevant API endpoints is available, which your ERP can use to send data to the shop.
How can other systems such as PIM or CRM be connected?
We extend Shopware 6 in many places and you can use the Shopware 6 documentation or our B2Bsellers documentation to integrate more data into Shopware or into the platform.
Partners have already developed interfaces or integrations to a service platform, configurators or similar. Since the B2Bsellers Suite is also API-driven and headless, further data is easy to integrate.
What distinguishes our solution from Shopware B2B Components
Shopware B2B Components offer a modular technical basis for mapping individual B2B functions in Shopware Standard. They are deliberately kept flexible and are primarily aimed at teams who want to build their own B2B logic on them. The B2Bsellers Suite takes a different approach. It comes with a fully productive range of functions that have been specially developed for typical B2B processes. Instead of having to develop individual functions yourself or combine them in a complex manner, you have access to ready-to-use features, including comprehensive configuration options for different industries and use cases. A key difference lies in the platform approach. With the suite, you can build complete customer portals that are not only designed for buyers, but also for their employees and your sales and service team. Orders, quotes, budgets, rights, approvals, and internal processes all come together in one place.
Many features that are covered only partially or not at all in Shopware Components are already integrated into the suite, including extensions for complex Corporate structures, collective accounts, customer-specific product lines, employee- New additions and much more.
In short:
Shopware Components provide a technical, modular foundation. The B2Bsellers Suite is a ready-to-use, comprehensive solution for complex B2B scenarios. For manufacturers and wholesalers with clear requirements regarding roles, permissions, processes, and collaboration, the B2Bsellers Suite is therefore the significantly faster path to a feature-rich B2B platform.
Why is the B2Bsellers Suite not available in the Shopware Store?
In short, we love the Shopware Community Store. However, our plugin structure currently doesn't allow us to show the same clear representation of this building block principle in the Shopware Store as we do here directly on the website.
Who does the implementation?
In many cases, implementation can be very quick, especially if you have a standard Shopware setup and use the B2B functions of the B2Bsellers Suite directly. Most features are ready to use immediately and require no development effort, so initial results are often visible within a few days.
The total time required depends primarily on how quickly your inventory management system or other third-party systems can be integrated. If you need custom extensions, these can be provided at any time by our Partners or implemented by any experienced Shopware agency. You can find the list of our partners here.
Can the B2Bsellers Suite be customized?
Of course, the complete B2Bsellers Suite and all plugins can be customized to any customer requirement. We use all Shopware-known possibilities for this, such as subscribers, interfaces, Twig templates, Vue.js Components Override/Extend etc.
See for yourself in our developer onboarding video:
How long does the implementation take?
In many cases, implementation can be very quick, especially if you have a standard Shopware setup and use the B2B functions of the B2Bsellers Suite directly. Most features are ready to use immediately and require no development effort, so initial results are often visible within a few days.
The total time depends primarily on how quickly your merchandise management or other third-party systems are connected. If you require individual extensions, these can be implemented at any time by our partners or any experienced Shopware agency.
Is it possible to run the B2Bsellers Suite in the Shopware Cloud?
No, this is not possible - with the current specifications on the part of Shopware. In the Shopware Cloud, some of our extensions are not allowed, because we have, for example, extended the login process for employees or also the SalesChannelContext. These and other functions do not allow us to publish our extension as a "Shopware Cloud app".
At the moment, only the on-premise version is compatible, but this is probably also common in B2B projects.
Are there any special requirements for the server/hosting?
Basically, no. The B2Bsellers Suite is a fully Shopware-compliant plugin and can therefore be installed on any standard server or hosting package. Depending on your data volume and requirements, you can work with packages of varying strengths from almost any provider.
For particularly powerful and stable hosting, we recommend maxcluster. The platform specializes in high-performance Shopware setups and offers ideal conditions for demanding B2B projects. maxcluster is the official hosting partner of the B2Bsellers Suite.
Als weitere sehr gute Option können wir Profihost empfehlen. Dort stehen dir vor konfigurierte B2Bsellers Pakete zur Verfügung, mit denen du besonders schnell starten kannst. Auch Profihost ist zertifizierter Partner der B2Bsellers Suite.