Management of corporate customers and employee accounts
Many B2B retailers face the challenge of only being able to represent their business customers as individual users in their online shops. This often makes it unclear which individuals belong to a company, who is authorized to approve orders, and how internal processes are organized. This leads to manual maintenance work, uncertainty when placing orders, and unnecessary strain on the sales department.
Accurately mapping complex customer structures in B2B
In traditional B2B commerce, customer data is often managed centrally by the retailer:
- Employees are created individually
- Approvals are sent by email or telephone.
- Rights and budgets are assigned manually, often involving lengthy approval processes.
- Changes must be made through support.
This takes time, leads to errors, and makes it difficult to keep track of orders, roles, and responsibilities.
Business management directly in the shop
With the B2Bsellers Suite, your shop becomes the central platform for your corporate customers. They can manage their internal structures independently without your team having to intervene.
Here's how it works:
Employee management: Corporate customers create new users, deactivate old accounts, and maintain master data independently.
Roles & Permissions: Individual access rights and ordering authorizations are assigned depending on the role within the company.
Budget control & approval processes: Define purchasing budgets and approval rules directly in the system.
Self-service in the storefront: All functions are available in the customer portal. Intuitive, without back-office effort.
The benefits at a glance
What sets the B2Bsellers Suite apart from other solutions
Many shop systems only offer basic user management. The B2Bsellers Suite was developed specifically for B2B commerce with a focus on real sales processes, data sovereignty, and maximum flexibility.
For your customers, this means:
- Independent management of all employees and authorizations
- Clear approval processes and budget control
- Complete transparency regarding orders and responsibilities
For your company, this means:
- Less maintenance and support tickets
- Consistent data across all channels
- Relieved teams and satisfied corporate customers
With the B2Bsellers Suite, you can transform your shop into a genuine business portal. Your business customers manage their employees, rights, and budgets themselves, while you benefit from clear processes, automated workflows, and satisfied customers.