Electrical wholesaler Stecker Express is
in the B2B store on the B2Bsellers Suite
With over 100,000 items in stock and decades of industry experience, Stecker Express is
One of the leading suppliers in the electrical wholesale industry, specializing in all types of plugs and cables.
To meet the growing demands for user-friendliness, data structure, and digital sales processes
To meet these challenges, the company relied on Shopware 6 in combination with the B2Bsellers Suite—thereby creating a scalable
A platform that combines both technological depth and clear B2B functionality.
Products
B2Bsellers Licensing Plan
and 4 currencies
in action
Patrick Ritter
Managing Director at Stecker Express
„With the B2Bsellers Suite, we were finally able to effectively manage the complexity of our product lineup
depict—including customized pricing models and clear user guidance. For our B2B—
“For customers, this means: finding products faster, ordering more easily, and working more efficiently."
The Challenge
Stecker Express, a second-generation electrical wholesale company with over 100,000 products and more than 30 years of industry experience, faced the challenge of migrating its existing Shopware 5 store—which included the integrated Shopware B2B Suite—to Shopware 6 —while adopting the B2Bsellers Suite. The goal was to create a modern, scalable, and user-friendly platform that meets current and future requirements.
The Solution
With its relaunch on Shopware 6, Stecker Express turned to the B2Bsellers Suite to create a comprehensive B2B customer experience. In addition to features such as custom pricing logic, quote requests, and user management for purchasing teams, the store was made available in three languages and supports four currencies. The integration of powerful search and filter functions, along with a clearly structured mega menu, ensures that even users who aren’t tech-savvy can quickly find the right product. The store is complemented by clear tiered pricing displays, manufacturer filters, how-to guides, and various product variants—all perfectly tailored to the needs of industrial customers.
The real challenge lay not only in the technical migration, but also in the complex transfer of an extremely broad product range—including variants, tiered pricing, and bundled items—as well as in the implementation of sophisticated B2B functionalities and pricing logic. At the same time, the new platform was also designed to specifically target a small but relevant B2C audience.
Technologies
- B2Bsellers Suite
- Shopware 6
- Timme Hosting
- Doofinder
A Look Inside the B2B Store
