Packaging Expert Brangs + Heinrich
Digitizes B2B sales with the B2Bsellers Suite
With over 150 years of experience, Brangs + Heinrich is one of the leading providers of professional
Packaging solutions. To position its growing B2B business for the future, the company
in collaboration with the agency WEBversiert
Migrating the existing Shopware 5 store to Shopware 6 –
and, through the integration of the B2Bsellers Suite, created a powerful platform that enables digital
Optimal support for sales processes.
active B2B customers
B2Bsellers Licensing Plan
Sales staff involved
in action
Kilian Zeiler
Head of E-Commerce at Brangs + Heinrich
„The B2Bsellers Suite meets all of our customers' needs—from the quote workflow to
for managing corporate accounts. She ensures that everything runs smoothly and helps our
“To help customers improve their processes."
The Challenge
The previous store, based on Shopware 5 and the Shopware B2B Suite, had reached its functional limits. The desire for a more flexible solution with an expanded range of features led to the migration to Shopware 6—with the goal of creating a true B2B portal that addresses both customer needs and internal sales processes.
The Solution
With the B2Bsellers Suite Unlimited, a comprehensive B2B solution has been introduced that covers, among other things, product inquiries, quoting functions, employee budgets, customer-specific part numbers, and punchout integrations (OCI / cXML). Thanks to optimized category pages and an intelligent box search, customers can find the right packaging solutions more quickly. The multilingual feature makes the store accessible to an international audience.
Technologies
- B2Bsellers Suite
- Shopware 6
- Timme Hosting
- Doofinder
The new store stands out with a fully digital B2B portal that offers 24/7 ordering, seamless integration with the sales team, and an automated quote workflow. Integration with e-procurement systems such as SAP via CXML Punch-Out has further streamlined processes. According to Brangs + Heinrich, the solution not only meets all requirements—it also keeps both the sales team and customers happy.
A Look Inside the B2B Store
